Why have a Content Marketing strategy?

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content.   A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want.  Without this you’ll simply end up producing content for content’s sake and distributing it in…

What is Evergreen Content?

Evergreen content.  Put simply, it’s marketing speak for content that doesn’t go out of date quickly.  It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of content.  Evergreen and….well, Deciduous (to continue with the horticultural theme!).  Evergreen content…

What is copywriting?

“I’m going to be a Freelance Copywriter,” I announced.   “That’s great,” they replied enthusiastically. “Erm…what exactly is that again?”   I made the mistake of assuming everyone knows what a copywriter is and does. Also not to be confused with a copyrighter which is entirely different.     It made sense to me.  I’ve…

Get to the heart of Content Marketing

Content Marketing is the process of creating relevant, timely and engaging content for your audience.  It’s about making stuff they want to read or watch.  Not a sales pitch or promotion. I popped along to the Digital Marketing Show 2014 at ExCel in London, to see what the agency types and content masters had to…

Fun days out can improve writing skills

Fun days out A study, released in May 2014 by the Education Endowment Foundation, has revealed that fun days out can improve childrens writing skills.   The project, which ran in 2013, saw primary school age children being treated to an enjoyable experience such as a day out at the zoo, or a trip to…