Knowing when to hit the delete button!
Being knowledgeable about your business and being able to scribble down your ideas are all well and good. But, if you don’t have the time or skill to edit your copy into something legible, understandable and engaging, then even the best of ideas will fall flat.
Do you need to cut your copy down to size, but can’t bear to hit the delete button?
Have you written a chunk of content that needs a bit of polishing before you publish?
Is the tone or language of your marketing materials all over the place?
Would you value someone impartial reading and reviewing your words?
Trust me….some people love nothing more than bending your ear about a typo they’ve spotted in your latest brochure or download. It makes them feel big and clever.
How can a copy editor help?
Unless you enjoy a debate about the correct use of ‘their’ or ‘there’, it’s probably best to nail this in the first place! The credibility of your business can suffer if your written stuff just isn’t up to scratch, even if your business is awesome in every other way.
I will take your existing copy and, with a fresh pair of eyes, read it, reshape it and give it some polish. They’ll be your words, only better!
Copy-editing is particularly useful when you’ve written a large amount of content (such as an e-book, digital download, online course or brochure) and want someone impartial to make it all neat and tidy. If you’ve got a project in mind, let’s have a chat.