Project: Website Copywriting

Client: Aarti Parmar – Branding Consultant

Aarti was redesigning her website, but struggling to find the right words to describe her unique approach.  She asked me to come up with a brand positioning statement to describe her business in a nutshell, along with website content that clearly communicated her coaching-led approach to design and branding.

Work included:
  • Brand positioning statement
  • 5 pages of content
  • Slider headlines
  • 31+ portfolio descriptions


Aarti says:

“When I revamped my website I knew how I wanted to come across, but knew I needed to work with a copywriter who could articulate that professionally and in my tone / personality. Catherine got this so spot on that when people have read through my website, they feel I am talking to them! She really captured the essence of me.

Working with Catherine is an absolute joy. She grasps a brief very quickly, understands, listens well and just get it!! The marketing knowledge she brings is a massive value-add. Not only do I enjoy working with Catherine on my brand communications but have also used her for my clients copywriting requirements. They were delighted with the end results. I can recommend Catherine all day long!”



Similar projects