Project: Website Copywriting
Client: Aarti Parmar – Branding Consultant
Aarti was redesigning her website, but struggling to find the right words to describe her unique approach. She asked me to come up with a brand positioning statement to describe her business in a nutshell, along with website content that clearly communicated her coaching-led approach to design and branding.
- Brand positioning statement
- 5 pages of content
- Slider headlines
- 31+ portfolio descriptions
“When I revamped my website I knew how I wanted to come across, but knew I needed to work with a copywriter who could articulate that professionally and in my tone / personality. Catherine got this so spot on that when people have read through my website, they feel I am talking to them! She really captured the essence of me.
Working with Catherine is an absolute joy. She grasps a brief very quickly, understands, listens well and just get it!! The marketing knowledge she brings is a massive value-add. Not only do I enjoy working with Catherine on my brand communications but have also used her for my clients copywriting requirements. They were delighted with the end results. I can recommend Catherine all day long!”