Project: Franchise Marketing Pack

Client: AlphaBake Cookery

AlphaBake Cookery is a fun and rewarding business, first set up by entrepreneur and mum of three Carole Rose. It was important that in creating the marketing pack for this franchise opportunity, I captured Carole’s passion for food and for teaching children.

The website content, brochure and lead-nurture emails produced as part of this pre-templated pack all have a consistent tone of voice and style. Following the success of the franchise pack, Carole also asked me to re-write her main website so that it too captured the fun and personality of her cookery courses, and was consistent in style to her franchise marketing.

Work included:
  • Franchise website copy
  • Franchise brochure copy
  • 3 x lead-nurture emails
  • Main Alphabake website copy
  • Project management

An example of the copy:

At AlphaBake Cookery we believe that food should be fun and that children should be encouraged to get stuck in. Giving a child the freedom to touch, squash, mix and mash is an important part of their learning. By helping to prepare a yummy lunch, bake a tasty treat or cook a family meal, children are more receptive to trying new things and will learn important life skills along the way. That’s why we’re on a mission to make cooking cool!”


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