Project: Website Copywriting

Client: Hayley Allen – Floral Designer

Hayley was launching a website for her new floral design business.  She was keen that the content reflected her personality and her creative approach, and referenced her love of the local countryside and wild flowers. She wanted a friendly and sympathetic tone of voice that took into account the different mix of occasions for which she provides flowers.

Work included:
  • 6 pages of website content, including home page


A snippet of the copy:

“There is something quite special about getting up close and personal with nature.  It’s beautiful, colourful and alive. For me, working with flowers is like food for my soul! I love getting hands-on with the most beautiful bits of nature and take great pride in bringing them together in a way that complements the mood and style of your event.”


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