Project: Brand rollout + Website Copywriting

Client: Mulberry Chartered

This friendly firm of financial advisors felt that the time had come to update their website.  They were conscious that the tone of voice was fairly starchy and product-driven, which didn’t give them much stand out from other financial advisors. With a family connection to Hayley Allen Floral Design, the team at Mulberry had already seen my style of writing and wanted a similar feel for their new website. (It’s lovely when new projects come by recommendation!)

This job was about injecting some personality and making the whole concept of financial planning more relatable for potential Mulberry clients, whatever stage of life they may be at.

Work included:
  • Rewriting the entire website
  • 5 x case studies
  • Sourcing stock photography
  • Co-ordination of website design and build


A snippet of the copy:

“Everyone at Mulberry Chartered understands the trials and tribulations of managing family finances, juggling business needs and taking care of money matters, because we’re doing it ourselves everyday.

We also know that life isn’t a straight line from A to B.  Things can happen unexpectedly to your health, wealth and family at any stage in your life, which is why we don’t have a sales team or targets to meet.

Instead, we prefer to offer the kind of service that supports you through all of these ups and downs, not just the milestone moments. We believe in developing relationships with our clients for the long-term, not just the here and now.”

Similar projects