Project: Website Copywriting
Client: Steph Grainger, founder of The Nesting Place
Steph was re-launching her business as both a digital and physical hub for all things fertility, pregnancy and birth related. She was very clear about her target audience, the approach of the business and the personality she was looking for, but needed my help writing a home page for the new website that captured all of this in a nutshell. Her brief was that she didn’t want anything too touchy feely! The copy needed to feel welcoming and be sensitive to the different challenges people might face on their pregnancy journey.
- Home page content and headlines
- Strapline suggestions
A snippet of the copy:
“There is no manual for how to do ‘parenting’! You have to learn as you go and that can be a daunting prospect. The Nest is your home-from-home in those early days. It’s the place to go for practical help and to make friends with other new parents who understand how you’re feeling.”