Project: Brand rollout + Website Copywriting

Client: PBM Property Management

This young and energetic property management company had just re-branded using a specialist agency, but they wanted to work with a small team of freelance marketing folk to manage the brand roll-out. Copywriting was a huge part of the project because the whole tone of voice was changing. My challenge was to roll this out consistently across a shiny new website, blogs and case studies, printed materials and social media graphics. The initial launch was a 6 month project for me, combining writing, design and project management.

Work included:
  • Copywriting the entire website, including FAQs and blogs
  • 3 x case studies
  • New client brochure content
  • Press releases
  • Sourcing stock photography
  • Design for social media graphics
  • Co-ordination of website design and build


A snippet of the copy:

“Take a peek behind the scenes at PBM and you’ll find a real buzz of energy and enthusiasm. You’ll never hear us saying “that’ll do” or settling for second best. Everyone here genuinely wants to do the best job possible.”

“We think apartment living should be bright, safe and easy. Flat residents should be able to enjoy their home and feel proud of where they live. But sadly, without the right Block Management Services in place, a home can quickly turn from a haven into a headache. And that’s no fun for anyone.”

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