Project: Franchise Marketing Pack

Client: R&D Coaching


R&D Coaching is a sports coaching business that works with children.  It’s fun, has a brilliant point of difference and wants to catch the eye of people who are looking to invest in a sporty business. The content for this franchise marketing pack needed to be professional in style, but convey the enthusiasm and energy of the business.

The website content, brochure and lead-nurture emails produced as part of this pre-templated pack all have a consistent tone of voice and style.


Work included:

  • Copywriting for franchise website
  • Content for franchise brochure
  • 3 x lead-nurture emails
  • Co-ordination of all design and website build

Here’s a little snippet:

“We believe that every child should have the opportunity to learn and develop themselves through sport.  For us, it’s not just about helping children to stay fit and healthy.  It’s also about giving them the structure and space to learn outside of the classroom.”

“Put simply, we’re passionate about the benefits of sport and want to spread the word, one goal at a time!  Think you’ve got what it takes to create a winning team?

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