Project: Website Copywriting

Client: Wendy Molefi-Youri, founder of The Vital Wellness Clinic

Wendy had recently launched her new clinic and already had a website, but she felt it didn’t really capture her personality or approach very well, and it wasn’t particularly detailed. She wanted the site to sound less clinical and more welcoming. What it needed was an injection of warmth.

Before writing, I spent some time with Wendy, learning about her style as a medical practitioner and her hopes for the clinic. We talked about how to package up and describe her assessments, as well as getting a good picture of the kind of people she really wanted to help.


A snippet of the copy:

“It’s my firm belief that your health and wellbeing should be cared for, all of the time, not just when things go wrong. I have seen, time and time again, how busy people put their health niggles and stresses to one side, until they become a real problem. We only seek medical help when we’re feeling out of sorts and then rely on doctors to fix it.”

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