Why have a Content Marketing strategy?

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content.   A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want.  Without this you’ll simply end up producing content for content’s sake and distributing it in…

What is Content Marketing?

Content is THE buzzword of marketing right now, but that doesn’t mean it’s a new phenomenon.  Businesses have been producing content for years.   Catalogues and brochures, for example.  That’s content. An instruction manual or How-To Guide.  That’s also content. A case study on an interesting customer who bought your product.  That’s right, content. However,…