Why have a Content Marketing strategy?

Why have a Content Marketing strategy?

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content.   A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want.  Without this you’ll...
What is Evergreen Content?

What is Evergreen Content?

Evergreen content.  Put simply, it’s marketing speak for content that doesn’t go out of date quickly.  It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of...
How to measure Content Marketing effectiveness

How to measure Content Marketing effectiveness

The challenge with Content Marketing is it’s just not that straightforward to measure.  How do you know whether those 10 blog articles delivered a new customer or not? Has any of that Tweeting and Linking led to any cold hard cash?   Measurement can be an issue for...
Get to the heart of Content Marketing

Get to the heart of Content Marketing

Content Marketing is the process of creating relevant, timely and engaging content for your audience.  It’s about making stuff they want to read or watch.  Not a sales pitch or promotion. I popped along to the Digital Marketing Show 2014 at ExCel in London, to see...