What’s wrong with plain English?

What’s wrong with plain English?

In my time as a freelance copywriter, I have written for some interesting and varied organisations.   So, I found myself wondering what a fitness business and a Financial Advisor had in common. Or an Executive Coach and a café chain. I had no idea where the expert in...
Why have a Content Marketing strategy?

Why have a Content Marketing strategy?

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content.   A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want.  Without this you’ll...
What is Evergreen Content?

What is Evergreen Content?

Evergreen content.  Put simply, it’s marketing speak for content that doesn’t go out of date quickly.  It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of...
What is Content Marketing?

What is Content Marketing?

Content is THE buzzword of marketing right now, but that doesn’t mean it’s a new phenomenon.  Businesses have been producing content for years.   Catalogues and brochures, for example.  That’s content. An instruction manual or How-To Guide.  That’s also content. A...