Why have a Content Marketing strategy?

Content Marketing is the process of creating and distributing useful, valuable and shareworthy content.   A Content Marketing Strategy is the map that makes sure your content gets to where it needs to be and delivers the results you want.  Without this you’ll simply end up producing content for content’s sake and distributing it in…

What is Evergreen Content?

Evergreen content.  Put simply, it’s marketing speak for content that doesn’t go out of date quickly.  It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of content.  Evergreen and….well, Deciduous (to continue with the horticultural theme!).  Evergreen content…

What is Content Marketing?

Content is THE buzzword of marketing right now, but that doesn’t mean it’s a new phenomenon.  Businesses have been producing content for years.   Catalogues and brochures, for example.  That’s content. An instruction manual or How-To Guide.  That’s also content. A case study on an interesting customer who bought your product.  That’s right, content. However,…