What’s wrong with plain English?

What’s wrong with plain English?

In my time as a freelance copywriter, I have written for some interesting and varied organisations.   So, I found myself wondering what a fitness business and a Financial Advisor had in common. Or an Executive Coach and a café chain. I had no idea where the expert in...
What is Evergreen Content?

What is Evergreen Content?

Evergreen content.  Put simply, it’s marketing speak for content that doesn’t go out of date quickly.  It’s the kind of information that stays relevant and useful, regardless of the date it was produced. A good Content Marketing Strategy should include two types of...
What is copywriting?

What is copywriting?

“I’m going to be a Freelance Copywriter,” I announced.   “That’s great,” they replied enthusiastically. “Erm…what exactly is that again?”   I made the mistake of assuming everyone knows what a copywriter is and...
Fun days out can improve writing skills

Fun days out can improve writing skills

Fun days out A study, released in May 2014 by the Education Endowment Foundation, has revealed that fun days out can improve childrens writing skills.   The project, which ran in 2013, saw primary school age children being treated to an enjoyable experience such as a...