Get to the heart of Content Marketing

Content Marketing is the process of creating relevant, timely and engaging content for your audience.  It’s about making stuff they want to read or watch.  Not a sales pitch or promotion. I popped along to the Digital Marketing Show 2014 at ExCel in London, to see what the agency types and content masters had to…

What is Content Marketing?

Content is THE buzzword of marketing right now, but that doesn’t mean it’s a new phenomenon.  Businesses have been producing content for years.   Catalogues and brochures, for example.  That’s content. An instruction manual or How-To Guide.  That’s also content. A case study on an interesting customer who bought your product.  That’s right, content. However,…