How to measure Content Marketing effectiveness

How to measure Content Marketing effectiveness

The challenge with Content Marketing is it’s just not that straightforward to measure.  How do you know whether those 10 blog articles delivered a new customer or not? Has any of that Tweeting and Linking led to any cold hard cash?   Measurement can be an issue for...
Get to the heart of Content Marketing

Get to the heart of Content Marketing

Content Marketing is the process of creating relevant, timely and engaging content for your audience.  It’s about making stuff they want to read or watch.  Not a sales pitch or promotion. I popped along to the Digital Marketing Show 2014 at ExCel in London, to see...
Fun days out can improve writing skills

Fun days out can improve writing skills

Fun days out A study, released in May 2014 by the Education Endowment Foundation, has revealed that fun days out can improve childrens writing skills.   The project, which ran in 2013, saw primary school age children being treated to an enjoyable experience such as a...
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